10 Reasons to Add Red Light Therapy to Your Practice in 2021
Adding services can help your clinic grow over the years. Deciding which treatments to add can be challenging, though, considering the never-ending advancements in medical technology and the ever-widening choice of treatment options as technology and medicine advance. Because of the number of benefits provided to your patients and your practice, adding red light therapy in 2021 may be the smartest decision you make all year.
Red light therapy, also known as photobiomodulation (PBMT), helps body cells heal by boosting the production of cellular energy. Specifically, red light penetrates deep into tissue to reach damaged cells and stimulate the mitochondria inside those cells. This improves energy production in ways that reduces inflammation, speeds healing, and alleviates pain.
Your patients trust you to deliver safe, effective treatments. Red light therapy is a pain-free, non-invasive, and highly effective treatment that helps reduce inflammation, alleviate pain, and improve mobility.
Red light therapy is powerful, effective, and highly customizable, which means you can use one PBMT device to treat a wide range of conditions instead of investing in several pieces of equipment that each treat only one condition.
3. Highly versatile
Photobiomodulation devices with advanced LED technology can help patients feel better, inside and out. The therapy addresses a number of problematic skin concerns, such as sun damage and actinic keratosis patches, fine lines and wrinkles, and post-inflammatory hyperpigmentation. Treatments repair damaged dermal tissue and regenerate youthful skin by increasing collagen production, and resolve scratches, scrapes, stretch marks, and cystic acne by increasing the supply of inflammatory mediators and rebuilding the extracellular matrix. PBMT can reduce headache frequency, improve sleep, and support cognitive health in patients with traumatic brain injury (TBI) by affecting electron transport chain (ETC). Red light therapy can improve exercise and sports performance to help prevent delayed onset muscle soreness (DOMS), and is useful in the treatment of inflammation caused by oxidative stress.
4. Attracts new patients
Red light therapy is becoming increasingly popular among patients and practitioners alike because of its safety and efficacy. Advertising the use of photobiomodulation therapy can attract more patients to your practice. What’s even better is that red light therapy really helps patients feel better, so they are more likely to recommend it and your practice to friends and family members.
5. Short treatment sessions
PBMT treatments generally take 3 to 15 minutes, which is much shorter than many other therapies. Streamlined TheraLight sessions can help your practice fit in more appointments each day while still delivering high quality care.
6. Lower maintenance costs
Your new red light therapy devices will replace outdated equipment. If you have been in practice a few years, you probably have a few pieces of older equipment that are in constant need of repair. Having updated TheraLight equipment can also reduce costly downtime while you repair old devices.
7. Good ROI
The mere thought of adding a state-of-the-art medical device can bring about sticker shock, particularly if you are unsure that the equipment will provide a good return on investment. Red light therapy can provide a great return on investment by helping you improve the quality of care you provide, grow your patient base, reduce maintenance costs, and even increase practice revenue. Purchasing an effective device pays for itself quickly through a cash-based service and grows your practice in 2021 to generate revenue you can invest in 2022 and beyond.
8. Cash-based service
Offering TheraLight red light therapy as a cash-based service provides a quick return on investment, saving you the time and hassle of billing an insurance company and waiting for payment.
Stretching your budget is always important, but will be especially so in 2021—if your practice is like many others in the nation, 2020 challenged your practice’s bottom line. Fortunately, a variety of options can help you offset the cost to make red light therapy affordable. You can finance the equipment to spread the investment over a few payments rather than in one lump sum, for example, and you can get a tax break for the cost of the system by filing Form 4562. Leasing a photobiomodulation unit can help you experience the results of the treatment before you buy.
10. Practice differentiator
Adding TheraLight red light therapy to your treatment options can set your practice apart from the others. There will likely be stiff competition between practices when it comes to attracting clients in 2021, as many patients seek technically-advanced care for the conditions they developed during the pandemic. Offering non-invasive, highly effective, and safe treatments can establish you as a forward-thinking practice that uses state-of-the-art technology.
Adding red light therapy with TheraLight to your practice may be the best thing you do all year, both for your bottom line and for your patients.